During my time working in public relations, one thing was paramount: the target audience. Whether it was a health message, a consumer message, or a public affairs message, I needed to know exactly who the target of the campaign was to help craft the message and determine the best means of delivery. The options wereContinue reading “Who is Your Ideal Reader?”
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The Importance of Planning in Writing
As I launched my coaching business, there was a lot more to it than just putting out a shingle and saying “Hey, I’m a coach!” I mean, to be honest, that was a big part of it. And nearly as scary as when I started calling myself a writer! But, unlike when I took theContinue reading “The Importance of Planning in Writing”