You may or may not have seen the recent interview on CBS This Morning that featured Bill Belichick, but as a former media trainer and PR exec, as well as a forever Tar Heel (where Belichick has signed on to be the head football coach this season), the interview has stuck with me. To summarize,Continue reading “Don’t let the subplot derail the narrative”
Tag Archives: public relations
The Key to Querying: Do Your Research
When I worked in public relations, I spent a ton of time in my entry-level years building media lists. And while the drudgery of culling through the giant Bacon’s Media Directories back in the dark ages of media research was mind-numbing, I learned a lot. I learned how to find the right match for theContinue reading “The Key to Querying: Do Your Research”
Who is Your Ideal Reader?
During my time working in public relations, one thing was paramount: the target audience. Whether it was a health message, a consumer message, or a public affairs message, I needed to know exactly who the target of the campaign was to help craft the message and determine the best means of delivery. The options wereContinue reading “Who is Your Ideal Reader?”
5 Ways My PR Skills Helped Me Write a Novel
I grew up wanting to be a writer. It was the dream of my heart the moment I realized that the name on the front of the stories I read under the big, bold title was the name of a PERSON. A real life person whose job it was to write that story down. EachContinue reading “5 Ways My PR Skills Helped Me Write a Novel”
Start Your Novel Boot Camp for PR Pros
Are you a public relations or communications professional who always dreamed of writing a novel? Did you shelve your own creative pursuits for a more practical job that showcased your writing skills? Are you unsure if your novel idea is “good enough” or where to even start? Is your bookshelf groaning under the weight ofContinue reading “Start Your Novel Boot Camp for PR Pros”
Of Dreams Deferred
Dreams. Not sleep filled mash-ups of our daily events, subconscious desires, greatest fears and endless staircases causing us to get lost on our way to an exam we forgot to study for anyway, but those deep seeded desires that buoy us on our dark days, fill us with hope, flight, anxiety and illusions of fulfillment.Continue reading “Of Dreams Deferred”
A New Adventure, A New Look
Three years ago, I started to get the itch. The itch to do a little bit more as my youngest was taking his tentative, forward thrusting steps towards two years old. I started formulating a plan to take on some freelance writing tasks and then, suddenly, I was meeting with a charismatic CEO about hisContinue reading “A New Adventure, A New Look”