During my time working in public relations, one thing was paramount: the target audience. Whether it was a health message, a consumer message, or a public affairs message, I needed to know exactly who the target of the campaign was to help craft the message and determine the best means of delivery. The options wereContinue reading “Who is Your Ideal Reader?”
Tag Archives: writing exercise
The Importance of Finding Your Story’s Heart
What is at the heart of your story? What do you want a reader to take away from your book? What is your story’s point? Sometimes, when I’m deep in the weeds of writing or stymied by a revision problem, the point of my story may seem pointless. The heart of my story seems toContinue reading “The Importance of Finding Your Story’s Heart”